How to Stop Guessing Your Profit and Start Understanding Your Numbers — Oz Merchant on the Agency Operators Podcast Ep. 88

What if your business is growing… but your profits aren't?Most ecommerce sellers know their revenue down to the dollar.But ask them which SKUs are truly profitable, what their cash position will look like 90 days from now, or which products are quietly draining their margins—and many don't have a clear answer.On this episode of the Agency Operators Podcast, Pasha Knish sits down with Oz Merchant, Founder & CEO of Futureproof, an AI-powered finance platform built specifically for ecommerce sellers and brands.With more than two decades of ecommerce experience, Oz has worked alongside hundreds of 6-, 7-, and 8-figure sellers and discovered a common challenge: sellers are obsessed with growth metrics but often lack the financial visibility needed to scale sustainably.In this conversation, Oz shares how AI is transforming ecommerce finance, why profitability matters more than revenue, and how sellers can gain the financial clarity needed to make smarter decisions.→ Learn the three numbers that determine whether your business survives.→ Discover why AI-powered growth requires stronger financial discipline.→ Understand how to identify products that are quietly losing money.→ Explore why the future of finance isn't more dashboards—it's getting the work done for you.Packed with actionable insights for Amazon sellers, ecommerce operators, and brand leaders looking to build a more profitable business.About Oz MerchantOz Merchant is the Founder and CEO of Futureproof, an AI-powered finance platform designed to help ecommerce sellers understand profitability, forecast cash flow, and make smarter business decisions.Oz has been selling online since 2003, starting on eBay before expanding to Amazon in 2005. Before founding Futureproof, he worked with hundreds of ecommerce businesses across multiple business models, helping brands gain greater visibility into the numbers that drive long-term success."Everyone's using AI to grow faster. Almost nobody's using it to find out if they're actually making money."— Oz MerchantConnect with Oz MerchantLinkedIn: Oz Merchant LinkedIn ProfileX / TikTok / Facebook: @runfutureproofKey Discussion Topics• The three numbers that determine ecommerce survival: true profit by SKU, real cash position 90 days out, and products that are quietly losing money• Why sellers scaling with AI-powered growth tools need financial clarity more than ever• The shift from dashboards to done—and how AI is changing finance operations• How ecommerce operators can make better decisions with real-time profitability insightsWhy You Should Tune InRevenue gets attention. Profit keeps businesses alive.Many ecommerce sellers invest heavily in advertising, inventory, and growth initiatives without fully understanding the financial impact of those decisions. This episode explores how AI can help sellers gain deeper financial visibility, make smarter operational decisions, and avoid the costly mistakes that often come with scaling. If you're looking to build a healthier, more profitable ecommerce business, this conversation delivers practical insights you can apply immediately.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.