How to Stop Selling & Start Helping: Doris Nwachukwu-Baker

In this insightful conversation, Doris Nwachukwu-Baker shares her experiences and lessons learned from leadership roles at Coca-Cola and PepsiCo, emphasizing the importance of aligning systems and people for sustainable growth. She discusses her transition to fractional sales leadership, the significance of self-evaluation, and the common gaps in sales infrastructure. Doris also highlights the need for a balanced approach to sales strategy, focusing on long-term growth while achieving short-term wins. Her philosophy on coaching leaders and building a strong sales culture is centered around knowledge, will, and skill, and she provides valuable insights into handling underperforming reps and ensuring lasting change in organizations.