How to Streamline Data Capture for Better Sales Reporting -- Auditoria VP of Marketing, Nick Ezzo

GUEST BIONick Ezzo is the head of corporate marketing and demand generation at Auditoria, with over 20 years of experience in technology marketing. Prior to joining Auditoria, he provided digital marketing and demand generation leadership at Sage Intacct, Host Analytics, and Equilar. Nick has also held marketing, business development, and consulting roles at companies such as Aspect, Home Box Office (HBO), and Nuance Communications. He holds a bachelor's degree in Communications Systems Management from Ohio University and has a patent for web-based marketing.MAIN INSIGHTIf you're not measuring data ahead of time, you can't report on it.KEY TAKEAWAYS Look at the closed-won opportunities you have over the most recent quarters. Determine how long it took to close the deal, what actions you took, and where it came from. Use that to figure out what metrics to captureHave the CEO get sales reps to all capture data in the same way and in the same format. Think through the way metrics are captured to make it simple to input and informative for reviewers. For example, have a required "Date" field where sales reps input the day they had a sales call.Replicate the process of what was successful in closing those customersRefine the sales process - figure out what's working, and if something isn't working, remove it and combine it with another step.MORE FROM AUDITORIAAuditoria.AI's SmartBots can streamline communication with key stakeholders by automating tasks and capturing documentation. By connecting to systems of record and shared email inboxes, SmartBots can prioritize and assign tasks, reducing friction and task repetition. Learn more at auditoria.aiGive feedback on this episode by sending the host a text message.SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast