How to strike the balance between "adding value" and sales content

How does one STRIKE the balance between "adding value" and content that sells? In this episode I speak to: Why strategic content that sells is not just about adding value, and writing tips and hacks; The 5 key things to consider to ensure you have that balance to not just convert your audience but convert them; How top of funnel, middle of funnel and bottom of funnel content needs to be split in your content; #1 thing you need to consider FIRST before coming up with content ideas.   ___   Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti