How to Structure Content for Higher Reach & Engagement!

Welcome back to the Direct Insurance Podcast, or DIP for short! In today's episode, we sat down with Kayla Salamon! Kayla is a graduate of the University of Michigan with a degree in Marketing, Communications, and a Certificate of Public Relations. Kayla works as a soial media campaign manager for a global marketing agency that services many large brands that you know and love! She is also a large consumer of social media as well as a content creator/travel influencer on Instagram! (Follow her! @kaylasalamon)Kayla shares with us her expertise in how to structure content, in how it should align with your business goals, be created with your audience in mind, work with the social media algorithm, and how posts can go viral. We talk about the business funnel and the purpose of using social media as a means of spreading brand awareness, in order to generate leads that align with your original business strategy. Social media is a wonderful free tool, and you can have it work to your advantage to make more money in your business; if you structure your content for higher reach and engagement.Share this episode with a small business owner that you think would find this information helpful; even if they're not an insurance agent! But until then - Let's D.I.P. into insurance!