How to Succeed as an Influencer and Entrepreneur in China — with Thomas Derksen

In this episode, we welcome Thomas 阿福 Derksen, one of the best-known German creators in China, to reflect on his journey from influencer to media entrepreneur. We talk about finding a niche, staying authentic even when everyone has an opinion, why consistency matters more than anything, and what motivated Thomas to launch his new venture Asiabits.We also discuss how learning by doing, constantly failing and trying again forms the basis of success in the media industry, and why being on the ground matters when trying to understand innovation coming out of China.Links:European Guanxi: https://www.europeanguanxi.com/Asiabits: https://asiabits.com/en/ Thomas Derksen: https://www.thomas-derksen.com/🎧 New episodes of the European Guanxi Podcast every week. Subscribe for more conversations on EU–China relations, politics, business, and society.