How to Succeed in the Age of the Anonymous Buyer

Maura Rivera is the CMO of Qualified, a conversational marketing vendor that infuses Salesforce data into chat to give the sales team a better idea of who is visiting their website. In this episode of B2B Nation, we talk to Maura about marketing in a space with a dominant brand, B2B marketing tactics she’s re-examined over the past two years, and why conversational marketing goes beyond chatbots.