How to Succeed in the Music Industry - Tuma Basa, Director of Urban Music, Youtube

from PowerMove Makers - NEW INTERVIEWS EVERY TUESDAY 2 PM EST · host SHAWN PREZ

Tuma Basa, Youtube Director of Urban Music sits down with Shawn Prez to discuss the power moves that led him to being recruited by Lyor Cohen as YouTube's Director of Urban Music.  In his current role Basa educates artists and labels on how to leverage Youtube's direct-to-fan tools, he also programs playlisting, and serves as a liaison between YouTube and the artist community.   Listen in as Basa describes his journey from Democratic Republic of the Congo, to Iowa City at the age of 5, to Zimbabwe at 13, then back to the States for college, and ultimately becoming one of the most powerful executives in music.

Episode metadata supplied by the publisher feed · Published Apr 7, 2020

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How to Succeed in the Music Industry - Tuma Basa, Director of Urban Music, Youtube

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This episode was published on April 7, 2020.

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