How to Successfully Use a Focus Group

What this episode covers

In today's episode I talk through how to successfully utilize a focus group to help your business launch new products and services smoothly. Focus groups have served both myself and the clients that I work in a number of ways. One of the primary reasons why we utilize focus groups is to assess the sentiment of a market before we release a new product or service to gauge how hard we'll have to work to accomplish our goals. I think oftentimes focus groups are thought of as something only large corporations do, but the reality is that any small business can incorporate the use of focus groups, the key is making sure you are well prepared to moderate the conversation and collect and analyze the data after it's complete. So in today's episode, I share a recent focus group experience a client of mine and I facilitated and how we prepared for the experience. If after you listen to this episode, you'd like to know about how about what we do with the data after the session is complete, I'd be more than happy to record an episode to explain, just let me know and if I get enough listeners to request it I'll gladly do it. Until then, some things you can look forward to learning from today's episode is * How to prepare for a focus group * The benefit of conducting a focus group * What you can expect from the experience of a successfully executed focus group * Steps to take to make sure you are able to create an environment that relaxes everyone and gets you the information that you're looking for. As always, if you enjoyed this episode, please share it with a friend, I've included a pin-worthy and IG stories sized image to make it easy. Can't wait to hear what you think and see if you'll be attempting to leverage focus groups in your future marketing efforts!