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EPISODE · Mar 20, 2018 · 32 MIN

How To Survive The Programmatic Minefield

from Resource Centre · host BFM Media

Whilst there’s been huge growth in programmatic marketing and success stories in the sector, some advertisers continue to question committing budgets to this data-driven space. Can programmatic marketing really drive better performance? What about all this talk about brand safety and ad fraud? Programmatic specialists, Trade Indy guide us through the truth, lies and buzz on programmatic marketing.See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Mar 20, 2018

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How To Survive The Programmatic Minefield

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This episode is 32 minutes long.

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This episode was published on March 20, 2018.

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Whilst there’s been huge growth in programmatic marketing and success stories in the sector, some advertisers continue to question committing budgets to this data-driven space. Can programmatic marketing really drive better performance? What about...

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