How to tackle value pricing and marketing

"Horrified expressions" are increasingly becoming a thing of the past with accountants when it comes to creating a competitive and modern marketing and pricing strategy. Mayflower Consulting's managing director Sarah Penn speaks to Accountants Daily editor Katarina Taurian about the green shoots she sees on a daily basis with accountants who are positioning their practices for growth and succession. She shares her insight to what successful accounting businesses, and Australian small businesses in general, are doing to make sure they are communicating with their client base effectively and charging them in a competitive and sustainable way. http://www.accountantsdaily.com.au