How To Take Advantage Of Business Development Trends With Dr. George Belch

Our agency rainmaker of the week is Dr. George Belch. Dr. George (Joe) Belch is Professor Emeritus of Marketing and the former  Dean (Interim) of the Fowler College of Business. He received his undergraduate degree in marketing from the Pennsylvania State University, his master’s degree from the University of Colorado, and Ph.D. in marketing from the University of California, Los Angeles. Prior to entering academia, Dr. Belch was a marketing representative for the E.I. DuPont Company. He also worked as a research analyst for the DDB Worldwide advertising agency.   Dr. Belch has authored or co-authored more than 40 articles in leading academic journals and proceedings including The Journal of Marketing Research, Journal of Consumer Research, Journal of Advertising, The International Journal of Advertising and Journal of Business Research. He is also the co-author of the popular textbook Advertising and Promotion: An Integrated Marketing Communications Perspective. The book, now in its twelfth edition, is the leading text on advertising and promotion and is used in business schools throughout the world. Dr. Belch serves on the editorial board of several leading marketing journals including the Journal of Advertising Research and the Journal of Marketing Education. He also has served as a co-investigator on several grants with faculty in the SDSU School of Public Health. In 2000 he was selected as Marketing Educator of the Year by the Marketing Educators’ Association for his career achievements in teaching and research. He also received the SDSU Alumni Award for Outstanding Faculty Contributions in 1994 and 2003.   https://indiebooksintl.com  Episode 8