How to Take Your Business from Distinct to Iconic

from The Duct Tape Marketing Podcast · host John Jantsch

John Jantsch interviews author, speaker, and marketing expert Scott McKain. McKain shares lessons from his book Iconic: How Organizations and Leaders Attain, Sustain, and Regain The Ultimate Level of Distinction. Whether yours is a small, local business or a nationally-known brand, there are steps any business can take to build a brand with loyal customers who become fans, refer you to others, and return again and again.

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This episode is 24 minutes long.

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This episode was published on October 23, 2019.

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