How to take your emails omnichannel | Takeaways from Love and Links

from Email Swipes | Email marketing teardowns for SaaS brands · host Nikki Elbaz | Email marketing strategist for SaaS brands

About this episodeLet's dive into the strategies and methods used in the Valentine’s Day love letter email Devin wrote for the Bit.ly customers, featured in Episode 3.Takeaways(1:37) Takeaway #1: Take stock of your customer lifecycle after big changes.(3:47) Takeaway #2: Don’t be scared to sell. The products you’re pitching provide value, as long as you’re not being too pushy.(4:46) Takeaway #3: Stop evaluating emails by length. Instead, focus on the outcome of the length.(6:16) Takeaway #4: Borrow from other media(8:06) Takeaway #5: Think outside the inbox, especially if you’ve got a team to help amplify(9:24) Takeaway #6: Try a sentiment rating systemLinks from this episode:Take another look at the email we featured in Episode 3Grow your business when you join the Creative CEO Academy (I'll earn a commission.)Get Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠Subscribe to Email Swipes and never miss another episode:Apple PodcastsSpotifyGoogle PodcastsOr find on your favorite podcast player

What this episode covers

About this episodeLet's dive into the strategies and methods used in the Valentine’s Day love letter email Devin wrote for the Bit.ly customers, featured in Episode 3.Takeaways(1:37) Takeaway #1: Take stock of your customer lifecycle after big changes.(3:47) Takeaway #2: Don’t be scared to sell. The products you’re pitching provide value, as long as you’re not being too pushy.(4:46) Takeaway #3: Stop evaluating emails by length. Instead, focus on the outcome of the length.(6:16) Takeaway #4: Borrow from other media(8:06) Takeaway #5: Think outside the inbox, especially if you’ve got a team to help amplify(9:24) Takeaway #6: Try a sentiment rating systemLinks from this episode:Take another look at the email we featured in Episode 3Get Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠Subscribe to Email Swipes and never miss another episode:Apple PodcastsSpotifyGoogle PodcastsOr find on your favorite podcast player

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How to take your emails omnichannel | Takeaways from Love and Links

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This episode was published on February 21, 2024.

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