How to talk about AI when your audience doesn't really care about AI ft. Samyutha Reddy

In this episode, Samyutha Reddy shares what it was actually like to build messaging for a brand new category during the early days of generative AI at Jasper, including how the whole narrative had to change once ChatGPT showed up. She also gets into why press coverage has less to do with reporter relationships than most people think, why you can only really move the needle on one audience at a time, and what she got wrong about how fast enterprise would actually adopt AI.About the guest:Samyutha Reddy is a marketing and communications consultant who specializes in helping AI companies build trust with their users. She was head of product marketing, comms, and growth at Jasper, where she helped the company navigate its pivot from a consumer AI tool to an enterprise product. Before Jasper, she worked at WalkMe, which she helped take public. She now works with startups and consumer tech companies, including one of North America's fastest-growing dating apps, helping them figure out how to talk about AI in a way that actually lands.