How to Talk About Healthcare Like a Human with Lindsey Unterberger

Lindsey Unterberger, VP of Marketing at SureCo, leads marketing and education initiatives aimed at making healthcare more accessible. Here, she and host Tod Perry discuss SureCo’s Individual Coverage Health Reimbursement Arrangement (ICHRA), which gives employees greater control over their healthcare. Lindsay also discusses the importance of clear communication in healthcare marketing, the role of AI, and the future of innovation.Key Takeaways:- Lindsey's transition from beauty editing to healthcare marketing- An introduction to ICHRA- Consumer-focused marketing strategiesEpisode Timeline:1:00    Lindsey's former career as a beauty editor4:00    Transitioning from beauty to healthcare marketing8:00    Understanding ICHRA and SureCo9:20    The role of AI in marketing10:45 Troubles with AI12:30 Navigating healthcare terminology15:30 Common mistakes in healthcare marketing17:45 Positive things to look for in healthcare20:45 ICRA gives consumers more choices23:20 Lindsey's spice thought leadership philosophyThis episode’s guest:·        Lindsey Unterberger on LinkedIn·        Lindsey Unterberger on Instagram·        SureCo's newsletter (talk ICRA to me)·        SucreCo ICHRA 101 Subscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Aug 27, 2025

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