How to Talk About Luxury in 2024 with Jacqueline Long

Jacqueline Long is the President of Evins PR-Plus, an award-winning public relations and marketing communications agency with expertise in digital content and integration, food, spirits, wine, lifestyle, and hospitality. Here, Jaqueline shares how luxury brands are evolving and the high-end spirit market in the post-pandemic world.Key Takeaways:- The evolution of luxury marketing- Latest trends in high-end spirits- The importance of 'Big Sky' thinkingEpisode Timeline:2:00 How should we talk about luxury in 2024?4:15 How AI can make luxury experiences more personal5:00 AI integration in hospitality7:00 How to update messaging with legacy brands8:30 The importance of authenticity with luxury brands10:00 How luxury brands have evolved since the '80s11:00 How Evins uses 'Big Sky' thinking 14:40 Latest trends in high-end spirits17:30 Which spirits are having a "moment" right now?18:50 Advice for grad students21:00 The importance of continual learning22:00 Jaqueline's approach to thought leadershipThis episode’s guest:• Evins PR on Instagram and LinkedIn• Jaqueline Long on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.