How to Talk To Your Kids About Money episode artwork

EPISODE · Feb 10, 2026 · 22 MIN

How to Talk To Your Kids About Money

from Business is Good with Chris Cooper

Three parents texted me the same week. All asking: "What should I tell my kid about entrepreneurship?"One said: "My 16-year-old asked if she should start a business or get a job at Tim Hortons. I told her to focus on school. What should I have said?"Another: "My son wants to start a lawn care business but I'm worried he'll fail and get discouraged."And the third: "My daughter asked why she needs university if she could just sell stuff online. Did I kill her dreams?"These are good parents trying to give good advice. But nobody taught them about entrepreneurship, so they default to what their parents told them: "Get good grades, go to college, get a stable job."Except that world doesn't exist anymore.This episode is my answer to those parents. Three conversations every parent should have with their kids about making money, starting businesses, and building real security.Learn why the "risky" path (entrepreneurship) is actually the secure one. Discover the three types of businesses any kid can start for $100 or less. Understand why failure at 16 costs $100 but failure at 35 costs $100,000.The math is simple: A kid mowing 10 lawns on Saturdays makes $1,300/month—double a Tim Hortons job in fewer hours while learning skills they'll use their entire life.Golden Hour Challenge: Have "The Dinner Table Business Plan" conversation tonight. Ask your kid what they'd do, pick one thing to start, do the math together, and challenge them to make their first $100 profit in 30 days.The goal isn't making them millionaires. It's teaching them to create value. Because that's real security.Connect with Chris Cooper:Website - https://businessisgood.com/

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How to Talk To Your Kids About Money

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This episode is 22 minutes long.

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This episode was published on February 10, 2026.

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Three parents texted me the same week. All asking: "What should I tell my kid about entrepreneurship?"One said: "My 16-year-old asked if she should start a business or get a job at Tim Hortons. I told her to focus on school. What should I have...

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