How to tap into the true desires of your target market - a recast of my interview on The Profit Lovers Podcast

Do you know your ideal customer?More than their age or their demographic, do you know their challenges and desires?Because once you know these things, and have a genuine care to help them, everything flows. I’m shaking things up a little today to share an episode from The Profit Lovers Podcast where I had the privilege of being the guest to chat with my good friend, Melanie Miller. We talked about how I create a warm feel to my brand and my thoughts behind attracting my ideal customer. Melanie and I talked about my focus when it comes to creating a beautiful customer experience and how I approach this in everything I do, from live events to online courses. We agreed on the importance of really caring about the people we serve, knowing their pain points, their hopes for the future and how understanding these things not only helps you serve them better but also filters into your marketing and messaging. We also get quite personal toward the end and talk about why I’m so optimistic about life and business. I hope you love this conversation and feel inspired to really hone in on your audience and what you hope for them to experience. Register for my FREE masterclass: Why your marketing isn’t making you salesWebsite: https://emilyosmond.com/ Instagram: https://www.instagram.com/emilyosmond/ Facebook: https://www.facebook.com/emilyclareosmond   Where to find Melanie:Website: https://www.theprofitlovers.com/Instagram: @theprofitloversPodcast: The Profit Lovers podcast