How to Target Business Development and Find Your Ideal Customer

BUSINESS DEVELOPMENTBusiness development is at the intersection of sales and marketing. But how do you identify your ideal customer or client . . . the one that’s ready, willing and able to buy from you?Join host Hanna Hasl-Kelchner as she welcomes award winning marketer, Steve Napolitan, author of Capture Clients, Close Deals who has some answers for you.WHAT YOU’LL DISCOVER ABOUT BUSINESS DEVELOPMENT: How laser focused business development increases your success in a shorter period of time.How your vision, mission and values influence business development.How your ideal customer/client differs from other customers/clients.Why finding the right customer/client makes everything else in your business better.3 simple steps to help you focus your business development to target your ideal customer/client.How startups and small businesses can get paid for customers/clients they don’t sell to. How laser targeting your business development increases the value and efficiency of your marketing budget.And MUCH more.GUEST:Steve Napolitan helps you grab the attention of your perfect client, lead them to your product or service and increase your sales. He does it using his Client Capture Process, a scalable, customizable system that he says has helped his clients make millions.Steve focuses on bridging the gap between a company’s brand and their target markets by providing innovative marketing and communications with measurable effectiveness.Steven has been recognized by national media as a pioneer in the new media marketing. He has produced award-winning content, including hundreds of advertising, marketing campaigns and internal promotions for companies such as Apple, Intel, Charles Schwab and Nestle, to name a few.His branding and storytelling talent even extends to films and television.Interestingly, his last TV Series, Livin Loud, was picked-up by MTV Australia for Primetime broadcast and sold into other markets around the world.Steve recent book, Capture Clients, Close Deals: A simple way to gain clients without convincing or chasing is an international #1 best-seller.In a nutshell, this author, speaker, and coach has developed and taught proven systems to make marketing & sales much simpler, less ‘salesy’, and much more FUN! RELATED RESOURCES: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hannahaslkelchner.substack.com