How to Target the Right Customers - with Aditya Varanasi

Aditya Varanasi is the Founder and Chief Executive Officer at Awarity, where they disrupt the advertising industry by making world class marketing more affordable and sustainable for up-and-coming companies. He graduated with a B.S. in Chemical Engineering from Purdue University and earned his MBA from the Kellogg School of Management. He spent 14 years at PepsiCo where he pioneered new ways to unlock the power of digital media across a wide range of brands including Cheetos, Cracker Jack, and Lays Stax. In this episode, you will learn The concept of "breaking through the noise" in the context of ecommerce marketing, and why it is essential for businesses to develop a message that resonates with their target customers Common challenges that ecommerce businesses face when trying to craft a message that stands out and connects with their audience and how they can overcome these challenges How an ecommerce businesses can identify and define their target customer more accurately to develop a message that resonates with them and the techniques that can be used for this process   Examples of successful ecommerce brands that have managed to break through the noise and create a powerful message that resonates with their target audience and the strategies they use to achieve this For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen  Facebook: https://www.facebook.com/arlen.robinson.7  Instagram: https://www.instagram.com/arlenyohance/  LinkedIn: https://www.linkedin.com/in/arlenrobinson/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.