How to Tell a Story That People Want to Hear with Emily Best episode artwork

EPISODE · Aug 12, 2026 · 1H 8M

How to Tell a Story That People Want to Hear with Emily Best

from The Edge of Possible with Cameron Atlas · host Cameron Atlas

How do you go from having a really good story to tell, to actually getting it out into the world?This week's guest is Emily Best, the founder and CEO of Seed&Spark. Seed&Spark is the number one crowdfunding platform in the world for storytellers, having raised more than $95 million and funded thousands of projects to make entertainment more diverse, inclusive, connected, and essential.We dive deep into why stories are fundamental to who we are as human beings, and how the art of deep listening creates radical belonging. Emily shares how independent creators can bypass traditional gatekeepers, what it takes to design a life aligned with your highest purpose, and how to cultivate hope as an active daily discipline when facing massive industry shifts.Whether you are an artist, entrepreneur, or leader looking to share your mission with clarity and conviction, this conversation will challenge you to reflect on the stories you tell and the life you choose to live.In This Episode, You Will LearnWhy empathy and profound care are the core ingredients of unforgettable storytelling.How crowdfunding serves as an act of community care rather than just a transaction for capital.Why stories are meant to be experienced collectively rather than consumed in isolated digital silos.The critical questions every entrepreneur and creator must ask to design a life aligned with their values.Why convenience culture is driving social isolation and how to build authentic local community networks.How to cultivate hope as a daily discipline during uncertain and challenging times.Plus much more…What We Discuss:0:00:00 - Episode Opener and Introduction to the Podcast - Emily Best0:01:03 - Why Stories Matter0:02:47 - Seed&Spark Origin Story0:05:38 - Funding Wins and Trends0:09:38 - What Makes Great Stories0:12:16 - Getting Your Work Out There0:13:57 - Designing Your Life0:19:10 - Meaning Making and Grief0:26:12 - Community vs Convenience0:29:38 - AI Costs and Community0:32:56 - Processing Stories Together0:35:27 - Stories Need Shared Moments0:36:21 - Streaming Silos And Lost Conversation0:37:06 - Raised By Writers So What Matters0:39:01 - Sailboat Workshops Listening Power0:40:59 - Community Funded First Film0:44:12 - Lean Startup To Seed And Spark0:48:23 - Mutual Aid Versus Convenience0:51:11 - Tools And How They Are Used0:58:39 - Interdependence And Solidarity House1:00:31 - Seed And Spark Stories Of Joy1:01:46 - Rapid Fire - Your Edge1:06:48 - Where To Connect And Sign OffFollow Emily: LinkedIn: https://www.linkedin.com/in/emily-best-0663964/Instagram - Seed&Spark: https://www.instagram.com/seedandspark/Instagram - (m)otherboard: https://www.instagram.com/m.otherboard/Instagram - mrjesusai: https://www.instagram.com/mrjesusai/Website: https://seedandspark.com/ Follow Cameron:Instagram: https://instagram.com/cameronatlasYouTube: https://youtube.com/cameronatlasFacebook: https://facebook.com/cameronatlasLinkedIn: https://linkedin.com/in/cameronatlas Newsletter Sign Up: https://cameronatlas.com/newsletterBook Cameron to Speak: https://cameronatlas.com/speaking

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