EPISODE · Jul 30, 2026 · 11 MIN
How to Tell If It's Shiny Object Syndrome or the Real Move
from Cash Confident with Brie Sodano
Scaling a business is hard as hell, and most of the time it's not the strategy that trips you up, it's what happens in your own head when things get uncomfortable.In this episode I'm breaking down the two things underneath shiny object syndrome, the entrepreneurial pattern that has you chasing new courses, new coaches, new strategies instead of staying the course. I walk through why it shows up right when you're closest to a breakthrough, and the shift in the question you're asking yourself that makes it so much easier to tell the difference between a real opportunity and a distraction dressed up as one.In this episode you'll learn:The two underlying causes that make someone susceptible to shiny object syndromeWhy the moment something looks like it isn't working is exactly when distraction shows upThe one question to ask instead of "how do I make the most money the fastest"WORK WITH ME:Limitless Wealth: My hybrid mastermind and 1:1 coaching container for women scaling their business with clarity, strategy, and soul. Book a free 10x Business Expansion Session to get started.https://calendly.com/briesodanoofficial/discovery-call-limitless-wealth?month=2025-09CONNECT WITH ME:Instagram | @cashconfidentcommunityFacebook | @cashconfidentcommunityYouTube | @cashconfident
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Scaling a business is hard as hell, and most of the time it's not the strategy that trips you up, it's what happens in your own head when things get uncomfortable. In this episode I'm breaking down the two things underneath shiny object syndrome, the entrepreneurial pattern that has you chasing new courses, new coaches, new strategies instead of staying the course. I walk through why it shows up right when you're closest to a breakthrough, and the shift in the question you're asking yourself ...
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How to Tell If It's Shiny Object Syndrome or the Real Move
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