How to tell your CEO they’re wrong about product centricity | Steve Nash, Dir. of Product (GumGum) | LaunchPod

Today, we’re talking with Steve Nash, Director of Product for GumGum, an ad-tech platform that matches brands and consumers through AI-powered data and media solutions. In this episode, Steve talks about: How to tell your CEO that they’re wrong — and not lose your career The story behind Playground’s transition to a product-centric culture, and the pace of innovation it unlocked for the team Why unifying behind Playground’s mission of being “the attention company” led to their successful exit and acquisition by GumGum Links LinkedIn: https://www.linkedin.com/in/stevenash/ GumGum: https://www.linkedin.com/company/gumgum/ Resources Navigating a digital reckoning in art | Elizabeth Van Bergen, Product Experience Lead (Phillips): https://youtu.be/Rf-7r3PMVuo Unlock revenue with the zone of benefit | Oji Udezue, CPO (Typeform, Twitter, Calendly): https://youtu.be/2WuAGcRwdv0 Chapters 00:00 Intro 02:04 Product challenges and shifts at Playground XYZ 04:38 How to implement product centricity 05:18 How to navigate conversations with CEOs 09:23 How to empower product teams and drive innovation 11:05 Adapting during COVID-19 20:08 Attention tracking and creative Insights 27:33 The role of design and raste in product development 33:01 Outro Follow LaunchPod on YouTube We have a new YouTube page! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.Special Guest: Steve Nash.