How to test ideas without burning time, money, or trust | David Gram on Winning Friends

Experimentation is rarely the hard part. Knowing what to test, when to stop, and how to bring people with you is.David Gram spent nearly a decade at LEGO, helping the company rethink how it explored new territory after its early-2000s crisis. Today, as co-founder of Diplomatic Rebels, he works with founders and leadership teams navigating change where resistance is normal and resources are limited.In this episode of Winning Friends, David shares practical lessons on making experimentation sustainable and change adoptable.In this episode, you’ll learn:🧪 how to prioritise experiments without overwhelming your team🎯 how LEGO used opportunity spaces to decide what was worth testing🧠 why organisations resist new ideas and how to plan for it🤝 how to push change without burning bridges or losing allies🧭 the five habits of diplomatic rebels who make change stick🧩 when partnering beats building everything yourselfListen and share with your friends today!Winning Friends is powered by e-Residency of Estonia, where founders around the world launch, run, and scale companies 100% digitally.