How to Think About Business Support in 2026 (Because "Invest in Yourself" is BS)

The online business industry completely broke people's brains around paying for support. For years, we were told that if you really believed in yourself, you'd invest. So people spent thousands on all kinds of coaching and courses that didn't actually help, got burned, and now they don't trust anything. Which is understandable. But if you're an experienced service provider, that skepticism can so easily turn into isolation… and what looks like discernment means you end up trying to figure everything out alone. In this episode, we're exploring how to think about business support in the year 2026 and why sometimes there's no substitute for getting the support you need when you need it.  Topics discussed in this episode include: Why do so many business owners no longer trust online support? The hidden cost of trying to do everything alone. How to make smarter, more strategic support decisions. The difference between discernment and isolation. What kind of support do service providers actually need right now? For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.  If you enjoyed today's episode, please:. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/stayingsolo Subscribe for new episodes every Monday. Sign up for email updates at www.bsfreebusiness.com/solo