How to Think About Marketing in Crypto, with Jay Kurahashi-Sofue (Ava Labs)

Jay Kurahashi-Sofue is the VP Marketing @ Ava Labs (https://www.avalabs.org). Backed by Polychain Capital, a16z, & more, Ava Labs is the creator of Avalanche, the fastest smart contracts platform in the blockchain industry, as measured by time-to-finality. Avalanche is blazingly fast, low cost, and eco-friendly. In this episode we discuss Jay’s advice on biggest marketing pitfalls to avoid for protocols, what it will take for crypto to move past the bad actors into new frontiers, what Ava Labs is focused on right now, & much more.Recorded Tuesday February 27, 2024.