How to Think Like a Publicist

A new 'Craftwork' episode, all about the art of book publicity. My guest is longtime literary publicist Lauren Cerand. Lauren has more than twenty years of experience running her own thriving global communications consultancy, driven by an intensive personal focus on each client’s needs and desires, a vast network of relationships, and a well-honed gift for making creative, strategic decisions. She is known for working with authors early on, or at pivotal moments in their careers, including Atticus Lish, Min Jin Lee, and Tayari Jones, and this year, launched and led the inaugural cohort of Get the Word Out for Poets & Writers, a new publicity incubator for debut authors. *** Otherppl with Brad Listi is a weekly literary podcast featuring in-depth interviews with today's leading writers. Available where podcasts are available: Apple Podcasts, Spotify, YouTube, etc. Subscribe to Brad Listi’s email newsletter. Support the show on Patreon Merch Twitter Instagram  TikTok Bluesky Email the show: letters [at] otherppl [dot] com The podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores. Learn more about your ad choices. Visit megaphone.fm/adchoices