How to think of failure like a scientist would

How to reframe the concept of failure for innovation, so that each small experiment gets you closer to the final result your customers care about. To read the full article including tips on how to run experiments in your own organisation, go to https://www.ideatovalue.com/inno/nickskillicorn/2019/01/how-to-think-of-failure-like-a-scientist/  Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/  * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr