How to thrive in every shopping season w/ Li Zhiliang

In this episode of Digital Transformation & Leadership Danny Levy talks to Li Zhiliang, the Head of CRM at Zalora Group – Asia’s leading online fashion, beauty and lifestyle destination. They take an in-depth look at the Q4 2020 holiday season and get into the key issues impacting holiday season success; Laying the foundation; An ecosystem that can scale and is a good fit in your team and the next 90 days. This episode is brought to you in partnership with Braze – the platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands like Zalora, Sephora, KFC, HBO, Truemoney and Traveloka, foster human connection across email, mobile, SMS, and web. Named a Leader in the 2019 Gartner Magic Quadrant for Mobile Marketing Platforms, Braze is headquartered in New York with offices in Chicago, London, San Francisco, and Singapore. If you’re interested in the topic we explore in this episode, and you want to go even more in-depth please check out the Braze Singles Day Marketing Guide by Clicking Here. Or by going to, https://www.braze.com/resources/library/guide/singles-day-marketing-guide?utm_medium=paid-sponsored-content&utm_source=etail&utm_campaign=etail-singles-day-podcast-campaign