How to Track Digital Ad Prices Over Time (Without Guessing)
from The Yield Doctor with James Deaker Hosted by deaker
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Chapters
- 0:00 Why Digital Media Pricing Is Confusing
- 1:08 Four Key Sources for Pricing Trends
- 1:26 Source #1: Measurement & Ratings Companies
- 4:41 Source #2: Public Company Earnings Reports
- 7:44 Source #3: Internal Buyer Behavior
- 10:02 Source #4: Advertiser & Agency Feedback
- 12:23 Strengths & Weaknesses of Each Source
- 13:31 Final Thoughts on Tracking Ad Prices Over Time
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How long is this episode of The Yield Doctor with James Deaker?
This episode is 13 minutes long.
When was this The Yield Doctor with James Deaker episode published?
This episode was published on September 11, 2024.
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