EPISODE · Mar 28, 2022 · 21 MIN
How To Train Content Marketers at Scale
from Content and Conversation: Organic Growth Insights from Siege Media · host Drew Page, Elsie Weisskoff, Siege Media
Show Notes:00:17: Elsie’s roles and what it means for onboarding00:37: What are some of the strategies we use to scale our training?2:08: The benefits of open-source knowledge3:28: Hiring in cohorts4:00: The controversial “test” project5:58: How to hire and train remote teams7:01: The advantages of bringing in other managers, mentors early on8:14: Ideal length of training period8:57: Integrating new hires with clients9:32: Are probation periods necessary?10:39: How to apply training to different paces of learning12:02: How often do we evolve/update our processes?13:08: The importance of noting expectations13:56: How to track performance of new hires, determine fit15:59: As an applicant, learning about your company matters17:36: What we’ve learned in training/onboarding after growth20:55: SiegeLearn discount, use code "ELSIE25" (Limited quantities available)Show Links:Siege Media is hiring!Enroll in SiegeLearnFollow Elsie on LinkedInFollow Drew on TwitterSend us an email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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What this episode covers
Five-year veteran Elsie Weisskoff joins us on Content & Conversation to talk onboarding. While growth is always a good thing, it typically comes with more problems — or how we like to spin it, more opportunity. Elsie, our Content Marketing Manager of Onboarding, joins Director of Business Development, Drew Page, to discuss the importance of scaling the learning and development processes within your team and how it can impact the speed of your long-term growth.
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How To Train Content Marketers at Scale
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