How to Train the Machine: Lessons in Optimising for AI Search 568

While most retailers are still wondering how to “show up” in ChatGPT or Perplexity, Heather’s already doing it -and seeing results.Instead of chasing SEO hacks, she’s using Shopify’s Knowledge Base to train the machine. That means teaching large language models (LLMs) exactly how to understand her store, from product details to reviews and policies, so when customers ask “where can I find this near me?”, Nutrition Warehouse appears as the answer.In Today’s Playbook:How Shopify’s Knowledge Base can train AI models to understand your storeWhy structured, transparent product data is your new growth engineThe lessons from HealthPost, she wear, and StudioHawk on building AI-ready systemsHow to make your brand discoverable across ChatGPT, Perplexity, and GeminiWhy clean data, structure, and speed matter more than hacksConnect with Heather Explore Nutrition WarehouseHeather’s Main Episode #551Abel Butler’s Episode Stacey Head’s EpisodeHarry Sanders’ EpisodeSubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community