How to Transform Marketing from its Fluffy Image to a Revenue Generating Machine with Briana McCrory

Are you tired of marketing being seen as an afterthought in your organisation, focused solely on tactical execution? It's time to elevate your marketing function and position it as a strategic driver of revenue growth, tightly aligned with your sales goals. In this episode of the Spotlight on B2B Tech Marketing podcast, we'll explore how to transform your marketing approach from a reactive, campaign-based mindset to a proactive, strategic revenue engine.I was delighted to welcome Briana McCrory, the powerhouse Chief Marketing Officer at BigHand, a leading global legal technology company providing innovative workflow and practice management software solutions.Over the past decade, Briana has been instrumental in evolving BigHand's marketing function from a supportive role into a strategic revenue generator.  Tune in as together we pull back the curtain on how she elevated marketing's impact through meticulous data analysis, fostering a growth mindset within her team, and cultivating a unified "one team" culture across marketing, sales, and customer success.Brought to you by Armstrong Lloyd - your go-to solution for recruiting marketing, sales, and business leaders in B2B. Want to know more?Discover more at armstronglloyd.co.uk