How to transform your passion into a successful business - Guest Hamish Beattie-Craven Founder NaCl Lures

Hamish has always had a deep passion for fishing, particularly casting lures - whether topwater lures for Kingfish or artificial fly for rainbow or brown trout. This passion led Hamish to start building his own topwater lures. After much prototyping, testing, successes, and failures, NaCl Lures was born to fulfil a desire to imitate the food sources of New Zealand’s sport fish. NaCl Lures is guided by a handcrafted methodology steeped in traditional timber lure construction. Check out the beautiful video below visually explaining the process https://www.nacllures.co.nz/films The theme of today's podcast: How NaCl lures were developed and what Hamish has learnt over the years in business How letting go of your regular day job or profession to go all in on your passion/side hustle has its challenges.  The value of influencer marketing  Advice for a business that is starting out The value of developing a strategic plan early. Understanding where you sit in the market  The value of talking to people and asking questions. Why focusing on the experience is an important tactic. 8 & 9 November 2022, the NZ SME & Entrepreneur Festival is at the Vodafone Events Centre, if you need support in digital marketing, brand building, business law, and strategy, NZ SME&E Festival is worth a look.. Click here to learn more