How to transition from traditional to digital marketing with Maria Langford

Send us Fan MailWelcome brand builders and digital bad a**es. In today's episode, Maddy Birdcage and Caroline Moss interview Maria, one of our Senior Strategists at Birdcage Marketing. With nearly two decades of experience in marketing, Maria shares her journey from HR to becoming a marketing expert, her love for understanding consumer psychology, and her unique approach to client interactions. Marketers, freelancers and business owners are going to learn so much from this episode. Pop it on while you’re driving, cooking dinner, or taking us on your hot girl/boy/person walk.  Together, Maddy, Caroline, and Maria explore the shifts in the marketing landscape from the past two decades, the challenges of working with diverse industries, and the significance of staying flexible and creative in your marketing strategies. Join us for an engaging conversation that offers a wealth of knowledge for anyone looking to market smarter and build a successful, profitable brand. Episode Highlights: The journey from HR to marketing and the role of consumer psychology. The importance of personal interactions and understanding clients deeply. Shifts in the marketing landscape over the past 17 years. The transition from traditional media to digital marketing. The value of tracking and analyzing marketing efforts. The role of creativity and taking risks in marketing strategies. Building trust and long-lasting relationships with clients. The benefits of understanding audience behaviour for effective marketing. Insights into dealing with client disputes and maintaining a positive agency culture. Resources: Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library  | Use Code: PODCAST200 to get $200 off The Full Library™ Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/ Where To Find Us: Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/ Birdcage Instagram: https://www.instagram.com/birdcagemarketing/ Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/ Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage Birdcage LinkedIn: https://www.linkedin.com/company/7600856  Caroline Moss Instagram: https://www.instagram.com/caro__moss/  Caroline Moss TikTok: https://www.tiktok.com/@caro_moss  Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/  Connect with Maria: Maria’s LinkedIn:  https://www.linkedin.com/in/maria-langford-969bGet your FREE Savage Marketing Review:https://booknowbirdie.com/savage-review/Work With Me:Visit https://www.birdcagebusinessbuilders.com