How to truly stand out as a solopreneur

I recently had the opportunity to speak to a group of solopreneurs and small businesspeople on the importance of standing out from the competition. More important, I took them through a simple process for discovering their Unique Selling Proposition, and making that the foundation of their brand.  I had my recorder with me, which means I can share the learnings with you. Enjoy! And please, if you enjoy this show, please sign up for my podcast on iTunes, so you never miss an episode.