How to Trust Yourself When Building a Business | Anna Wiggins' Entrepreneur Journey

Content Note: This episode includes a conversation about suicide, grief, and mental health as Anna shares part of her family's story. Please take care while listening and skip this episode if now isn't the right time for you.Welcome back to Tea Time with Erin, where we share honest conversations about entrepreneurship, money, mental health, and the stories that shape the way we build our businesses and lives.In this episode, Erin sits down with entrepreneur Anna Wiggins, owner of Surseen Style, for a conversation about entrepreneurship, financial decision-making, risk, grief, and learning to trust yourself through seasons of uncertainty.Anna shares her journey from working in nonprofits and philanthropy to opening a bridal boutique, selling that business, navigating a season of transition, and eventually launching her newest venture, Surseen Style. Along the way, she opens up about family influences, money lessons from childhood, business loans, entrepreneurship, and the challenge of balancing financial security with pursuing a vision.Together, Erin and Anna explore what it looks like to trust your instincts, embrace the unknown, and build a business that aligns with your values rather than someone else's definition of success.In This Episode, You'll Hear:Anna's journey from nonprofit work to entrepreneurshipHow a difficult first job helped redirect her career pathThe inspiration behind opening her bridal boutiqueWhy she chose not to pursue a franchise modelThe emotional process of selling a business she lovedHow writing and reflection helped her navigate a season of transitionThe realities of funding and growing a small businessHow childhood experiences shaped her relationship with moneyWhy paying yourself matters as a business ownerThe importance of trusting your intuition in business decisionsHow nervous system regulation impacts entrepreneurshipKey TakeawaysEntrepreneurship often requires trusting yourself before you have all the answers.Seasons of uncertainty can create space for creativity and growth.Business growth often requires financial investment and calculated risk.Money beliefs formed in childhood can influence business decisions later in life.Paying yourself should be a priority, not an afterthought.Success doesn't have to look like constant growth—it can look like alignment.Learn More About Anna on Instagram: @‌surseenstyleConnect with ErinLearn more about Erin’s work around money mindset, financial therapy, and building businesses that support your life.Book a free financial clarity call with Erin: https://calendar.app.google/bTLBrJFex9KHpFKz9Instagram: @‌erinthemoneytherapistErin’s Tea for This EpisodeErin is drinking Soothsayer Teahouse Masala Chai during this episode. 15% off your first order! Use code WITHERIN at checkout.Keep the Conversation GoingIf this episode resonated with you, be sure to subscribe and share it with another entrepreneur who might need to hear it.New episodes of Tea Time with Erin drop every other Tuesday, where we share honest conversations about money, mental health, and entrepreneurship.Grab your drink of choice, take a deep breath, and join us for the next Tea Time.