EPISODE · Jul 27, 2022 · 37 MIN
How to turn a brand perceived as cheap into one considered awesome
from On Strategy Showcase · host Fergus
Skinny Mobile, originally a youth brand, needed to explore a way into the general market to return to growth, but brand perception got in the way. ColensoBBDO and their client share the award winning strategy that flipped a negative, with "Skinny will do anything to keep prices low and customers happy."
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