How to turn a brand perceived as cheap into one considere...

What this episode covers

Skinny Mobile, originally a youth brand, needed to explore a way into the general market to return to growth, but brand perception got in the way. ColensoBBDO and their client share the award winning strategy that flipped a negative, with "Skinny will do anything to keep prices low and customers happy."

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 37 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on July 27, 2022.

What is this episode about?

Skinny Mobile, originally a youth brand, needed to explore a way into the general market to return to growth, but brand perception got in the way. ColensoBBDO and their client share the award winning strategy that flipped a negative, with "Skinny...

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