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How to Turn a Taboo Into a Movement: Miki Agrawal’s Creative Business Empire episode artwork

EPISODE · Jan 20, 2026 · 1H 2M

How to Turn a Taboo Into a Movement: Miki Agrawal’s Creative Business Empire

from Creative Got me · host Monique Ritter

Miki Agrawal has built three wildly successful companies (THINX, TUSHY, and now HIRO) by talking about the things no one else will: periods, poop, and plastic.In this episode, she opens up about how she turned taboo into trust, scaled without VC, and why she believes creativity (not capital) is the most undervalued force in business.She shares the exact 3-part framework behind every one of her brands, the story of how a Friday “thinking day” led to a diaper that breaks down in landfills (with mushrooms), and why the recycling model is fundamentally broken.If you’re trying to build something bold, this episode of ‘Creative Got Me’ is for you.

What this episode covers

Miki Agrawal has built three wildly successful companies (THINX, TUSHY, and now HIRO) by talking about the things no one else will: periods, poop, and plastic.In this episode, she opens up about how she turned taboo into trust, scaled without VC, and why she believes creativity (not capital) is the most undervalued force in business.She shares the exact 3-part framework behind every one of her brands, the story of how a Friday “thinking day” led to a diaper that breaks down in landfills (with mushrooms), and why the recycling model is fundamentally broken.If you’re trying to build something bold, this episode of ‘Creative Got Me’ is for you.

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How to Turn a Taboo Into a Movement: Miki Agrawal’s Creative Business Empire

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Frequently Asked Questions

How long is this episode of Creative Got me?

This episode is 1 hour and 2 minutes long.

When was this Creative Got me episode published?

This episode was published on January 20, 2026.

What is this episode about?

Miki Agrawal has built three wildly successful companies (THINX, TUSHY, and now HIRO) by talking about the things no one else will: periods, poop, and plastic.In this episode, she opens up about how she turned taboo into trust, scaled without VC,...

Can I download this Creative Got me episode?

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