How to Turn a Taboo Into a Movement: Miki Agrawal’s Creative Business Empire

Miki Agrawal has built three wildly successful companies (THINX, TUSHY, and now HIRO) by talking about the things no one else will: periods, poop, and plastic.In this episode, she opens up about how she turned taboo into trust, scaled without VC, and why she believes creativity (not capital) is the most undervalued force in business.She shares the exact 3-part framework behind every one of her brands, the story of how a Friday “thinking day” led to a diaper that breaks down in landfills (with mushrooms), and why the recycling model is fundamentally broken.If you’re trying to build something bold, this episode of ‘Creative Got Me’ is for you.