How to Turn Affiliates Into a GTM Growth Engine with Ian Brodie

Discover how affiliate-led GTM is evolving—and why it's becoming one of the most overlooked growth engines in modern go-to-market—in this episode of GTM Vault featuring Ian Brodie, CEO of Levanta. A repeat founder and Forbes 30 Under 30 alum, Ian previously co-founded Grovia (acquired in under two years) and led GTM at Acceleration Partners.Ian shares how Levanta helps Amazon sellers connect with high-impact creators, and how they’ve scaled by turning agency partnerships into a performance flywheel. He unpacks why most affiliate programs fail, how AI is reshaping creator recruitment and segmentation, and what it really takes to scale a relationship-first channel in an AI-driven world.Listen as Ian breaks down Levanta’s modern GTM system—powered by AI, fueled by partnerships, and built for multi-channel traction across Amazon, Walmart, TikTok Shop, and DTC.Sponsored by ZoomInfo—GTM Intelligence that automates outreach, triggers plays, and turns signals into revenue. Learn more at zoominfo.com/gtmvault.