How To Turn ANY Brand Into A Household Name (Episode 13 ft. Kevin Keith)

Welcome back to 21 Minutes With… (this time with brand reinvention, operational magic, and a few hot takes on what it really takes to make a brand people actually love).This week, Brittany and Cindy sat down with Kevin Keith, the marketing maestro behind brands like Edible Arrangements, Orange Theory Fitness, Coca-Cola, and UPS. He’s the strategist, the storyteller, and the conductor behind some of the most memorable brand transformations, and he’s here to pull back the curtain on what it really takes to make brands thrive in a complex world.From redefining brand storytelling to balancing operational challenges with creativity, Kevin brings equal parts strategy, humor, and hard-earned wisdom to this conversation.🍫 Inside this episode:- How to treat your brand like a piece of art (and why your shelf at home matters more than you think)- Why authenticity beats “trying to be cool” every single time- The biggest mistakes brands make when bringing marketing in-house- How to align storytelling with logistics in franchise systems- Lessons from building billion-dollar brands and thriving through a pandemic- Why the CEO-CMO relationship can make or break brand success- The subtle art of subtracting unnecessary brand clutter- How to make every part of your brand feel like a living, breathing characterThis episode is for marketers, brand leaders, and creators who know that building a brand isn’t just about logos and campaigns, it’s about connection, culture, and thoughtful strategy. Smart, practical, and packed with insights, you’ll want to share this one.