How to Turn Any Venture into an Admired Brand – In Just 7 Minutes with Fabian Geyrhalter

 Learn how to position your brand, establish your company culture, and your story Discover how to structure your ideas and ultimately craft a well-defined brand that will be easy to buy into for your audience Find-out how a brand with a strong foundational DNA ultimately create a focused and authentic story your audience can believe in Resources/Links: Check out: https://www.resonaid.com/ Summary Renowned Brand Strategist and Creative Director Fabian Geyrhalter is the founder and principal of FINIEN, and a prolific author and speaker on the subject of branding. He is also a columnist for Forbes and Inc and has been published by the likes of The Washington Post, Entrepreneur and Mashable. In this episode, Fabian shares how he ensures clients are set up with a strong brand foundation, have structured ideas that ultimately craft a well-defined brand that is easy to buy into for your target market. Check out these episode highlights: 01:16 – Fabian's ideal client: "Our ideal client is a founder of a company that needs to define his or her brand foundation, name, and identity. Or if part of a rebranding, it's a founder or a marketer, a CMO, who needs to re-evaluate the brand's positioning identity and voice." 01:39– Problem Fabian helps solve: I create clarity and focus.. 03:15 – Typical symptoms that clients do before reaching out to Fabian: "You have a product but no one cares, despite it being an actual good offering, so that's a problem. Or they have a service that sells but they don't get an engagement as the brand. So, you know, or the third one is actually their launching a brand but they have difficulties understanding themselves what the true north is, why people would deeply care about the brand." 04:02 – Common mistakes people make when trying to solve that problem: They try to be too many things to too many people, right? And that's why brand clarity creates that focus that allows them to attract the right people. I call it your brand DNA, right? You have to define your brand DNA and voices it that actually stick to it . 05:42 – Fabian's Valuable Free Action(VFA): Define that brand DNA.So, write down in a sentence, here's what we sell, and here's who we sell it to, and then finish the sentence with because. 06:49 – Fabian's Valuable Free Resource(VFR): They can visit our website, which is https://www.resonaid.com/ 07:28 – Q: "Why is Fabian obsessed with branding?" A: Because I really strongly believe that branding is the new advertising. I feel like stories are now real and brands can't wear costumes anymore. So today, branding, if you do it in a transparent, authentic and meaningful way, you can create better companies, better cultures, and quite frankly, a better world. Then who would have thought that branding could ever do that for you. Tweetable Takeaways from this Episode: Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: 0:09 Hello, every one a very warm welcome to another edition of Marketing The Invisible, and my name is Tom Poland and joined today by Fabian Geyrhalter. Fabian, a very warm hello, good day from Australia, and welcome. Where are you hanging out? Fabian Geyrhalter 0:22 I'm hanging out in Long Beach which is greater Los Angeles, Tom Poland: 0:25 Long Beach, California, well away from the fires, I hope. Fabian Geyrhalter0:29 Yeah,