How to Turn Beer Awards into Sales – with Josh Lindsay (Beer Judge & Cicerone)

Winning a medal is great, but turning it into sales, brand value, and momentum? That’s where the magic is. 🏆🍻In this episode, I’m joined by beer judge and Advanced Cicerone Josh Lindsay to explore how breweries can make the most of beer awards.We cover:– What really sets award-winning beers apart– The biggest mistakes breweries make when entering– How to promote your win without sounding boastful– Why “promote, educate, celebrate” should be your mantra– How to use awards to boost visibility without being defined by them👉 Whether you’ve got gold or you’re thinking about entering, this episode gives you the tools to make awards work for your brand.