How to turn browsers into buyers with Niki Hutchison

Do you find you get loads of engagement on your social media, and people love your stuff, but they’re not hitting the ‘buy’ button?It can be frustrating, and with a lack in customer confidence thanks to the state of the economy and upheaval in Government, small businesses are feeling the pinch.This week on the podcast I’m chatting to my friend and marketing expert Niki Hutchison on the topic of converting browsers to buyers.She’s sharing so many tips and strategies you can follow to turn those lurkers into lovers - people who rave about your thing and PAY YOU MONEY!And we all need some of that right now don’t we!Niki is a dog mum herself to Cavachon Rosie so she has an understanding of what pet parents need herself and what compels them to buy.Key topics and timings in this episode:0.19 - Intro and about Niki1.59 - Niki’s background in marketing and helping business owners3.25 - Why it’s vital to turn browsers into buyers4.45 - Why it’s important to understand browsers and how they impact our businesses5.33 - How to motivate browsers to get their hand in their pocket!8.45 - Creating a moment where people admire and relate and buy10.34 - Ways to show browsers we have what they need14.37 - Using our content to reassure browsers that we can help them17.48 - Why we want stories not sales pages to convince us to buy22.26 - What to do if you have a ‘nice to have’ product rather than a ‘must have.’25.14 - Using community to stand out and be memorable 29.28 - What’s working in online communities right now32.47 - Using real life meet ups to build community36.42 - How your geographical community can help your business38.49 - Final thoughts on browsers to buyers for people who are worn out with browsers!41.26 - Where to find out more about Niki Links mentioned in this episode:Head to her website: www.nikihutchison.comFollow her on Instagram: www.instagram.com/nikihutchisonConnect on Facebook: www.facebook.com/nikihutchisonltdCheck Niki out on LinkedIn: www.linkedin.com/in/nikihutchison