HOW to Turn College Athlete Grit into a Billion-Dollar Startup (with Joey Goodman)

What does it take to go from Harvard football to reinventing the trucking industry?In this episode of LIVE with TY, Joey Goodman — COO of Trux Parking — reveals how student-athlete grit translated into building one of the fastest-growing startups in logistics. We dive into:• Why more student-athletes should explore the startup world. • Lessons from Harvard football that apply directly to business success. • How Joey is solving a billion-dollar problem for truckers nationwide. • The mindset shift that turns setbacks into fuel for growth. • Joey’s hot take on NIL deals and the future of college sports.If you’re an athlete, entrepreneur, or dreamer ready to start your own journey — this conversation is packed with insight, strategy, and inspiration.🔥 Comment your biggest takeaway below — and let us know if you think Joey’s trucking startup will hit billion-dollar status in the next decade.Don’t forget:👉 Subscribe to LIVE with TY for more conversations with athletes, founders, and creators shaping the future.👉 Hit the bell icon so you don’t miss the episode that could change your life. #LIVEwithTY#startuplife #studentathlete #entrepreneurship #truckingindustry ⏱️ Timestamps • 0:00 – NIL, college sports, and Joey’s hot take • 0:36 – Welcome to Episode 30 of LIVE with TY • 1:20 – Meet Joey Goodman & the trucking problem he’s solving • 2:39 – From Harvard football to startup COO • 3:36 – Why truck parking is a billion-dollar pain point • 5:24 – Joey’s take on Jaylen Brown and NBA greatness • 6:25 – Lessons learned from Harvard athletics • 10:27 – FIFO: “Figure it the F out” and startup mentality • 13:02 – How athletes can stay motivated when pro sports isn’t an option • 15:06 – The mindset shift: “We don’t have to do this, we GET to do this” • 17:06 – Joey’s leap into startups and advice from his dad • 19:50 – Why startups mirror the grind of sports • 21:01 – Should more student-athletes join startups? • 23:34 – Why Joey chose startups over traditional careers• 25:02 – The trucking business origin story • 27:08 – Building the right team & hiring on character • 30:58 – Advice for solo founders on recruiting co-founders • 33:59 – Locker Room Moment: setback that fueled success • 38:23 – The future of Trux Parking & enterprise expansion • 42:28 – Why customer service sets Trux apart • 44:05 – Joey’s craziest hot take on NIL and college sports • 47:32 – How to support Trux Parking + connect with Joey • 49:20 – Final thoughts