How to turn creative risk into a $1B brand ft. Sylvia LePoidevin

In this episode of Brandformance, Paramark CEO Pranav Piyush sits down with Sylvia LePoidevin, a B2B SaaS marketing leader who helped scale two startups from the ground up into multi billion dollar businesses. Sylvia shares what she has learned about building a brand that people remember well before they ever enter a buying cycle.She explains why relying on polished, helpful content is no longer enough in the age of AI, how personality and lived experience create real differentiation, and why brands that take risks with creativity will win trust faster.What you’ll take away:The “unfiltered” version of building the first marketing muscle at a startup.How to align your messaging and GTM so your brand becomes the asset, not just the logo.Why remembering your buyer when they’re not buying matters as much as when they are.How to inject grit, honest storytelling and purpose into a category crowded with safe choices.About the guest:Sylvia LePoidevin is a B2B marketing leader recognized by Pavilion as one of the Top 50 CMOs to Watch in 2025. She writes often about brand, go to market strategy, and buyer centric creativity on LinkedIn, where she has built a strong community around sharing real insights from the field.