How to Turn Creativity into Cashflow

Many of you listening will know Rob as The Disruptive Entrepreneur, but what you might not know is his background in Art. Today he is joined by Lesley Samms, owner of PURE Arts Group and together they discuss how you can turn your creativity in either art or business, into cashflow. Discover today how those in the art industry have more in common with entrepreneurs than you might think, why it is important to utilise online platforms to sell your products and how powerful it is to empower people through your art. KEY TAKEAWAYS Being an entrepreneur is a very creative pursuit. Arty people and commercial people have more in common than you may first realise or admit. At art school, you are not taught sales and marketing. You are taught how to be creative, however, you are not taught the business of art.   The ideal venture is one where you get to express yourself through a clear vision and by your values. Creating products, services and solutions that you feel inspired to create that are equally useful or solve problems in a market place.   Any artist who is not selling their work online needs to make sure they start. Make sure your full portfolio is online and you can take commissions and requests online. Anything that creates digital art has got to be the present and the future. The good things about NFT’s that are minted are that you also have the original whereas if you put an image up by yourself, anyone can take it.   Be careful not the be the stereotypical ‘struggling artist’. You can make great art without punishing yourself or being broken. It is a myth that you have to be like that. You could even create Art just for you, sometimes it is nice just to create work for yourself.   Tell great stories through your art and make people feel something. Your art should create emotions and make people feel something because people will easily forget what you told them but they will never forget how you made them feel. If your art can create emotions, then just like your service in the business industry, you are onto something.   BEST MOMENTS “My creative side came through my entrepreneurial ventures.” “Make Art your business.” “I’m subordinating myself and I will never really express who I am.” “Who cares what anyone else thinks?”   ABOUT THE GUEST Philanthropist and advocate for all those aspiring toward self-actualisation. Passionate about the arts, mental health and well-being, Lesley aims to make a difference. Lesley has a background in finance, marketing and branding and an MSc in International Event management from Brighton University. For the past 20 years, she has focused primarily on the contemporary art sector and has a respected reputation for event delivery, writing, curation, professional development, mentoring and coaching in both the private and funded arenas and across all business sectors. She successfully completed her professional NLP training in 2019 and is a member of ANLP. She is the Founder and Managing Director of PURE Arts Group, which supports artists in their professional development and career progression through a system of PURE Arts Clubs, mentoring, coaching, exhibitions and events. She helps creatives explore and uncover the possibilities and opportunities hidden within themselves, inspiring confidence, a growth mindset and a positive outlook.   She advocates for women and young people, actively seeking out opportunities to challenge belief systems that limit their potential.   She helps business owners achieve a clarity of vision and design an achievable success pathway.   She works as part of a team of professional consultants and health practitioners delivering both commercial and funded projects.   VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks    ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”   “If you don't risk anything, you risk everything”   CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979