How to Turn Customer Complaints Into Winning Social Media Content

Lindsey Hancock, Owner of Brand Vixen, joins the Social Pros Podcast to discuss her time at Big Ass Fans and how she was able to turn customer complaints into positive support.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode 05:48 - Why Big Ass Fans decided to change their name by listening to their customers 07:39 - How to build fun and interesting content around a seemingly boring product 12:51 - How Lindsey blends her personal and professional sides for a successful promotional presence 14:52 - How to approach a new client relationship 16:33 - How Big Ass Fans turns criticism into positive engagement 25:32 - Why taking on freelance work can enhance creativity   Resources Get "The Complete Guide to Social Media for B2B Marketers" from Salesforce completely free here! Find out if joining the group at SocialMedia.org is right for you with this special landing page for Social Pros fans. Find out more about Lindsey and Brand Vixen here.   Visit SocialPros.com for more insights from your favorite social media marketers.