How to Turn Customers Into Community #604

Everyone says they’re building a community. But very few brands actually are.In this Add To Cart Playbook, we break down what it really takes to turn customers into a community that drives loyalty, repeat purchases and word of mouth.Featuring insights from Tara McKeon (Proud Poppy), Briony Kennedy (Adorn Cosmetics), Anastasia Lloyd-Wallis (Retail Doctor Group) and Laura Thompson & Sarah Sheridan (Clothing The Gaps), this episode explores why the brands winning today aren’t just building audiences: they’re building belonging.In Today's Playbook:How Tara McKeon built a 22,000-member community around Proud Poppy that drives repeat purchasesWhy the strongest ecommerce brands focus on community before conversionHow letting customers lead the conversation can create deeper loyalty than any campaignWhy status and belonging can outperform discounts in loyalty programsHow brands like Clothing The Gaps turn customers into participants in a community-driven missionConnect with TaraExplore Proud PoppyTara's main episodeAdorn Cosmetic's main episodeClothing the Gaps' main episodeSubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community